In recent years, there has been a noticeable shift towards more home-cooked meals and an increased interest in cooking from scratch. This trend has been influenced by a decrease in ‘real’ disposable incomes across the UK, driven by high inflation rates and recent tax increases. These economic factors have made dining out less feasible, prompting many home cooks to seek a broader variety of recipes to enhance their culinary skills.

The Cooking Academy supports this growing desire by enabling members to prepare healthy, low-cost meals while also offering savings on kitchenware and utensils, making it easier and more affordable to cook at home.